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AUTHOR: Pablo Sierra

Pablo Sierra

Pablo Sierra Saldarriaga is a reporter based in Madrid, Spain. He is a bilingual writer and editor with a Master’s degree in narrative writing and Bachelor’s degree in product design and engineering. He earlier covered the innovation beat at Colombian daily newspaper, El Colombiano.

  • SMS fraud: Why Spain is regulating SMS messages and what companies must do before June 2026

    Companies that send SMS messages to customers in Spain now have a regulatory deadline to comply with; an order introduced by the Ministry. See more..

    By Pablo Sierra - March 6, 2026

    • #fraud
    • #SMS
    • #Spain

  • AI meets Italian tradition: can robots truly capture the soul of Italian cuisine?

    When microwaves first appeared, people didn’t trust them. Some feared they were unsafe, and. See more..

    By Pablo Sierra - September 12, 2025


  • The rise of soft travel: How a new app is redefining tourism for Gen Z

    European cities are buckling under the weight of mass tourism. With 3.05 billion tourist nights. See more..

    By Pablo Sierra - August 5, 2025


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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders.


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